OpenAI 近日发布了官方 ChatGPT 提示词包，旨在为不同职业领域的专业人士提供高效利用 AI 的指导。该提示词包共包含 11 个类别，覆盖了从通用任务到高管决策的广泛工作场景，旨在帮助用户更精准、高效地使用 ChatGPT 完成日常工作。

官方提示词包链接:

https://academy.openai.com/public/clubs/work-users-ynjqu/tags/prompt-packs-6849a0f98c613939acef841c

以下为销售行业适用的25段提示词、能够帮助销售人员撰写邮件、准备演示和客户沟通。 适用于个性化销售邮件、销售话术优化、客户需求分析等方面的工作。

1. 外联与沟通（Outreach & Communication）

Use Case 1 — Personalized cold outreach email｜个性化冷启动邮件
Use Case 2 — Demo follow-up email rewrite｜优化演示跟进邮件
Use Case 3 — Renewal pitch for key customer｜关键客户续约建议
Use Case 4 — Daily rep activity summary｜销售代表⽇更摘要
Use Case 5 — Exec pipeline health update｜向⾼管汇报管道健康

2. 销售策略与规划（Sales Strategy & Planning）

Use Case 6 — Strategic account plan｜战略客户计划
Use Case 7 — Territory planning guide｜区域规划指南
Use Case 8 — Prioritize accounts by firmographics｜按企业特征排序客户
Use Case 9 — Weighted scoring for high-potential accounts｜客户加权评分
Use Case 10 — Regional market entry plan｜区域/国家市场进⼊评估

3. 竞争情报与赋能（Competitive Intelligence & Enablement）

Use Case 11 — Competitor battlecard｜竞品战术卡
Use Case 12 — Competitive positioning analysis｜竞争定位分析
Use Case 13 — Sales enablement one-pager｜销售赋能⼀⻚纸
Use Case 14 — Objection handling rebuttals｜异议应对话术
Use Case 15 — Public proof points｜公开证据点收集

4. 数据分析与绩效洞察（Data Analysis & Performance Insights）

Use Case 16 — Stage conversion analysis｜阶段转化分析
Use Case 17 — Top reps by close rate｜按成交率识别顶尖代表
Use Case 18 — Deal velocity by quarter｜季度成交速度
Use Case 19 — Campaign attribution to revenue｜活动归因成交贡献
Use Case 20 — Performance comparison chart｜绩效对比图与洞察

5. 可视化与销售素材（Visuals & Collateral）

Use Case 21 — Funnel graphic of sales stages｜销售流程漏斗图
Use Case 22 — Standard B2B SaaS funnel｜标准 B2B SaaS 漏斗图
Use Case 23 — Illustrate key sales personas｜关键角色插图
Use Case 24 — Territory coverage map｜区域覆盖地图
Use Case 25 — Team celebration graphic｜团队庆祝海报

1. 外联与沟通（Outreach & Communication）

Use Case 1 — Personalized cold outreach email｜个性化冷启动邮件

Prompt (EN)

Write a short, compelling cold email to a [job title] at [company name] introducing our product. Use the background below to customize it. Background: [insert value props or ICP info]. Format it in email-ready text.

Prompt（ZH）
给 [公司名称] 的 [职位名称] 写一封简短且有说服力的冷启动邮件，介绍我们的产品。请依据以下背景信息进行定制：背景：[填入价值主张或理想客户画像]。输出为可直接发送的邮件正文。

Use Case 2 — Demo follow-up email rewrite｜优化演示跟进邮件

Prompt (EN)
Rewrite this follow-up email after a demo to sound more consultative.
Original email: [paste here]. Include recap, next steps, and call scheduling CTA. Output as email text.
Prompt（ZH）
将这封演示后的跟进邮件重写为更具“顾问式”语气的版本。
原邮件：[粘贴]。需包含：演示回顾、下一步行动与预约通话的 CTA。输出为邮件正文。

Use Case 3 — Renewal pitch for key customer｜关键客户续约建议

Prompt (EN)
Draft a renewal pitch for [customer name] based on this renewal history and value data: [paste data]. Include key ROI proof points and renewal recommendation.Output as a short pitch and optional follow-up email.

Prompt（ZH）
基于以下续约历史与价值数据为 [客户名] 撰写续约建议。数据：[粘贴]。包含关键 ROI 论据与续约推荐。
输出⼀段简短建议 + 可选跟进邮件。

Use Case 4 — Daily rep activity summary｜销售代表日更摘要

Prompt (EN)
Write a daily update summarizing key rep activities. Inputs: [paste call summaries or CRM exports]. Make it upbeat and concise. Output as 3–5 bullet message.

Prompt（ZH）
撰写⼀份每⽇简报，概述销售代表关键活动。输入：[通话摘要或 CRM 导出]。语⽓积极、简洁。输出 3–5 条要点。

Use Case 5 — Exec pipeline health update｜ 向高管汇报管道健康

Prompt (EN)
Summarize our pipeline health this month for execs. Inputs: [paste data]. Include total pipeline, top risks, biggest wins, and forecast confidence. Write it like a short exec update.

Prompt（ZH）
为⾼管总结本⽉销售管道健康情况。输入：[数据]。包含：总管道、主要⻛险、最⼤亮点、预测信⼼。以简短⾼管更新写法输出。

2. 销售策略与规划（Sales Strategy & Planning）

Use Case 6 — Strategic account plan｜战略客户计划

Prompt (EN)
Create an account plan for [customer name]. Use these inputs: company profile, known priorities, current product usage, stakeholders, and renewal date. Output a structured plan with goals, risks, opportunities, and next steps.

Prompt（ZH）
为 [客户名] 制定账户计划。输⼊：公司概况、优先事项、当前使⽤情况、关键⼲系⼈、续约⽇期。输出含“ ⽬标/⻛险/机会/下⼀步”的结构化计划。

Use Case 7 — Territory planning guide｜ 区域规划指南

Prompt (EN)
Create a territory planning guide for our next fiscal year. Inputs: team headcount,
target industries, regions, and historical revenue. Recommend allocation method and sample coverage plan.

Prompt（ZH）
为下个财年制定区域规划指南。**输⼊：**团队⼈数、⽬标⾏业、区域、历史收⼊。给出资源分配⽅法与覆盖示例⽅案。

Use Case 8 — Prioritize accounts by firmographics｜按企业特征排序客户

Prompt (EN)
I have this list of accounts: [paste sample]. Prioritize them based on [criteria:
industry, size, funding, tech stack]. Output a ranked list with reasons why.

Prompt（ZH）
对客户清单 [粘贴] 按 [⾏业/规模/融资/技术栈] 等标准排序，输出排序列表并说明原因。

Use Case 9 — Weighted scoring for high-potential accounts｜客户加权评分

Prompt (EN)
Score accounts based on [insert rules—e.g., company size, engagement score,
intent signals]. Data: [Upload account list]. Output top 10 ranked accounts with their score and a note explaining why.

Prompt（ZH）
基于 [公司规模/互动度/意向信号等规则] 为客户打分。数据：[上传客户列表]。输出前 10名、评分及理由说明。

Use Case 10 — Regional market entry plan｜ 区域/国家市场进入评估

Prompt (EN)
I’m evaluating market entry into [region/country] for our [SaaS solution]. Research local buying behaviors, competitive landscape, economic conditions, and regulatory concerns. Format as a go/no-go market readiness summary with citations and action steps.

Prompt（ZH）
评估 [SaaS 方案] 进入 [地区/国家]。研究当地购买行为、竞争格局、经济状况、监管要点。输出含“进入/暂缓”建议、参考来源与行动步骤的准备度摘要。

3. 竞争情报与赋能（Competitive Intelligence & Enablement）

Use Case 11 — Competitor battlecard｜竞品战术卡

Prompt (EN)
Create a battlecard for [competitor name]. Use these notes: [insert positioning data]. Include strengths, weaknesses, how we win, and quick talk track. Output as table format.

Prompt（ZH）
为 [竞品名] 创建战术卡。输⼊：定位资料。包含：其优劣势、我⽅取胜策略与快速话术。表格输出。

Use Case 12 — Competitive positioning analysis｜竞争定位分析

Prompt (EN)
I’m preparing a competitive battlecard for [competitor name]. Research their pricing model, product positioning, recent customer wins/losses, and sales motion.
Compare it to ours based on these strengths: [insert]. Output a 1-page summary with citations.

Prompt（ZH）
为 [竞品名] 准备战术卡。研究其定价、定位、近期赢/失单与销售流程，并结合我⽅优势[填入] 对⽐。输出 1 ⻚总结，附引⽤。

Use Case 13 — Sales enablement one-pager｜销售赋能一页纸

Prompt (EN)
Create a one-pager to help reps pitch [product name] to [persona]. Include key benefits, features, common use cases, and competitor differentiators. Format as copy-ready enablement doc.

Prompt（ZH）
⾯向 [目标角色] 制作 [产品名] 的⼀⻚纸：关键收益、功能、常⻅⽤例、竞品差异点。可直接⽤于赋能材料。

Use Case 14 — Objection handling rebuttals｜异议应对话术

Prompt (EN)
Create rebuttals to these common objections: [insert 2–3 objections]. Make them sound natural and confident, and include a backup stat or story where useful. Output as list.

Prompt（ZH）
针对 [2–3 条常见异议] ⽣成⾃然⾃信的应对话术，必要时补充数据或案例。列表输出。

Use Case 15 — Public proof points｜公开证据点收集

Prompt (EN)
Research recent online reviews, social mentions, and testimonials about [our product OR competitor product]. Focus on what customers are praising or criticizing. Summarize top 5 quotes, what persona each came from, and where it was posted. Include links.

Prompt（ZH）
调研关于 [我方或竞品] 的最新评论/社媒/⼝碑，聚焦⽤户赞点与槽点。汇总 5 条代表性引述，注明⻆⾊、发布平台与链接。

4. 数据分析与绩效洞察（Data Analysis & Performance Insights）

Use Case 16 — Stage conversion analysis｜阶段转化分析

Prompt (EN)
Analyze this sales pipeline export. Calculate conversion rates between each stage and identify the biggest drop-off point. Data: [Upload pipeline CSV]. Output a short summary and a table of conversion % by stage.

Prompt（ZH）
分析管道导出；计算各阶段转化率并找出最⼤流失点。数据：[上传 CSV]。输出摘要 + 分阶段转化率表。

Use Case 17 — Top reps by close rate｜按成交率识别顶尖代表

Prompt (EN)
From this dataset of rep activities and closed deals, calculate the close rate for
each rep and rank them. Data: [Upload rep performance CSV]. Output a ranked list and a sentence for each rep’s strength.

Prompt（ZH）
基于代表活动与成交数据计算个人成交率并排名。数据：[上传 CSV]。输出排名与每人 —句优势说明。

Use Case 18 — Deal velocity by quarter｜季度成交速度

Prompt (EN)
Use this CRM export to calculate average deal velocity per quarter (days from lead to close). Data: [Upload with open/close dates]. Show velocity trend in a simple chart and summarize the trendline.

Prompt（ZH）
按季度计算平均成交速度（从线索到成交天数）。 数据：[含开/关单日期]。绘制趋势图并总结趋势线。

Use Case 19 — Campaign attribution to revenue｜活动归因成交贡献

Prompt (EN)
Match campaign sources to closed-won deals from this data. Identify which campaign drove the most closed revenue. Data: [Upload campaign + deal export]. Output a ranked list and a short campaign summary.

Prompt（ZH）
将活动来源与赢单匹配，识别带来成交收⼊最多的活动。数据：[活动+订单导出]。输出排序与简短总结。

Use Case 20 — Performance comparison chart｜绩效对比图与洞察

Prompt (EN)
Here’s a table of rep performance by quarter: [paste data]. Compare top vs bottom performers. Show chart with trends and call out key differences. Output as table + insights.

Prompt（ZH）
基于按季度的代表绩效表 [粘贴数据]，⽐较头部与尾部差异。输出趋势图 + 关键差异点与洞察。

5. 可视化与销售素材（Visuals & Collateral）

Use Case 21 — Funnel graphic of sales stages｜销售流程漏斗图

Prompt (EN)
Create a funnel graphic showing our sales stages: [insert stages]. Make it clean and easy to read for onboarding docs. Output as simple image.

Prompt（ZH）
绘制包含 [销售阶段] 的漏⽃图，简洁易读，适⽤于⼊职材料。输出为简洁图⽚。

Use Case 22 — Standard B2B SaaS funnel｜标准 B2B SaaS漏斗图

Prompt (EN)
Create an image of a standard B2B SaaS sales funnel with these stages:
Prospecting, Discovery, Demo, Proposal, Closed Won/Lost. Use clean, modern icons and text labels. Output should be clear enough for use in a slide or enablement doc.

Prompt（ZH）
绘制标准 B2B SaaS 漏⽃：线索挖掘、需求发现、演示、报价、成交/流失。⽤现代图标与标签，清晰可⽤于幻灯⽚/赋能⽂档。

Use Case 23 — Illustrate key sales personas｜关键角色插图

Prompt (EN)
Create professional illustrations for 3 personas: (1) CFO of a mid-market company,
(2) VP of IT at a global enterprise, and (3) Operations Manager at a logistics firm.
Style should be flat and modern, ideal for use in a one-pager or training slide.

Prompt（ZH）
为 3 类⻆⾊绘制扁平现代⻛插图：中型公司 CFO、全球企业 IT 副总裁、物流公司运营经理。适配⼀⻚纸或培训幻灯⽚。

Use Case 24 — Territory coverage map｜ 区域覆盖地图

Prompt (EN)
Create a simplified U.S. map showing sales territories split by region: West, Central, East. Use distinctive color zones and label key states. Output should look clean and suitable for a sales kickoff deck.

Prompt（ZH）
绘制简化美国地图，按⻄/中/东区划分销售区域，以不同⾊块区分并标注关键州。⻛格简洁，适合启动会材料。

Use Case 25 — Team celebration graphic｜团队庆祝海报

Prompt (EN)
Design a fun, modern graphic to celebrate“Top Rep of the Month. ”Include a placeholder for name/photo and stylized trophy or badge. Style should match internal brand or newsletter vibe.

Prompt（ZH）
设计“月度最佳销售代表”庆祝图：含姓名/照片位与风格化奖杯/徽章；风格与内部品牌或简报调性一致。